With the pre-release buzz of The Blair Witch Project reaching record highs (thanks in part to the expertly-crafted website, and in part to the bootleg VHS tapes that were floating around the horror convention circuit), Artisan struck a deal with the Sci-Fi Channel (now branded as Syfy) to do a promotional tie-in. Be sure to take it with you, along with your trusty camcorder, the next time you venture into the deep, dark woods.
Here is our Complete Guide to the Blair Witch Mythology. Rushed into production, lacking any involvement from the original filmmakers, and offering something of a muddled story, the movie not only killed the film side of the meta-franchise, it also put a near-immediate stop to its “expanded universe.” After a veritable explosion of releases and assorted stories, Blair became deader than a doornail.īut what is dead is not forgotten not only is Lionsgate, who acquired the property 13 years ago, resurrecting the movies, director Adam Wingard and writer Simon Barrett are ardent followers of the expanded mythology, hinting that that the vast assortment of tie-in releases may well play an important role in their Blair Witch – or in the movies beyond. Until, of course, a little sequel called Book of Shadows: Blair Witch 2 hit theaters just before that Halloween. Simply put, the year 2000 belonged to the Witch. And once Artisan Entertainment, the studio that ended up purchasing and distributing Blair, saw just how much money was being raked in, it decided to blow the multimedia doors wide open, unleashing a slew of further television specials, novels, comics, and, even, videogames. Right from day one, back in the summer of 1999, the little indie film known as The Blair Witch Project had a massive narrative footprint, with faux documentaries and an online catalogue of “evidence” predating the movie’s arrival, with comic book and print anthologies immediately following it. What you may not have known, however, is just how extensive the franchise’s narrative reach has been up until now. You may have heard that a new Blair Witch movie – called, appropriately enough, Blair Witch – is now out in theaters.
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